View source for Google AdWords and Analytics custom feature

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|title=Google AdWords and Analytics custom feature - SimplyBook.me
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|description=Integrate Google Analytics and AdWords. Track visitor behavior, conversion rates. Set up conversion tracking, measure campaign ROI and performance.
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|keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, plugins, custom features, analytics, tracking, google analytics
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[[File:Google analytics new icon.png‎ ‎|left]]

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Use the Google Analytics Custom Feature to see how many customers visit your site both on an everyday basis and during promotion campaigns. Use the adwords analytics to count how many actually book after clicking an adwords advertisement.
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<span style="background-color:#cdeffc; padding:5px; border-radius:5px;">[[Special:MyLanguage/Analytics tools integration guide|Analytics tools integration guide]]</span>
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;How to use
:1. Enable "Google Adwords and Analytics" feature on your Custom Features page.
[[File:Google analytics enable path redesigned.png|1200px | center|link=https://help.simplybook.me/images/0/04/Google_analytics_enable_path_redesigned.png]]
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:2. Navigate to the settings on the right.
[[File:Google analytics settings redesigned.png|1200px | center|link=https://help.simplybook.me/images/6/69/Google_analytics_settings_redesigned.png]]
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:3. Fill in the boxes with the corresponding information.
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;Where to find the details
:1. The '''Google analytics id''' can be found in your Google analytics accounts. <br>
:Go to Analytics home, and click on "All Web Site data" in the top left corner.
[[File:Analytics home.png | center]]
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:2. In the pop-up you will see your Analytics ID
[[File:Analytics id.png | center]]
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:It should be in the format: UA-XXXXXXXX-X  Where XXXXXXX-X is some number.<br>
:''An example of this id would be:  UA-70295750-1''<br>
:To start tracking visitors, you only need to set your analytics account id. <br><br>

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However '''to track results of an adwords campaign''' you need to set up an adwords campaign conversion id and insert this id into the SimplyBook.me Custom Feature.
:1. Sign in to your Ads account at https://ads.google.com
:2. Click Tools and select Conversions
[[File:Conversions path.png| center]]
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:3. Click + to create conversions and select Website conversions.
[[File:New conversion step 1.png | center]]
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:4. Set up the options.
[[File:New conversion step 2.png | center]]
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'''Google conversion value''' is the conversion value that you give to a client that hits your target. It can, for example, be set as 20 for $20 per conversion if the average price of your service is $20. We set it default to 1, which could mean $1 value per conversion but you should change this to the right value for you.
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:5. Select to insert the Tag yourself.
[[File:New conversion step 3.png | center]]
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:6. Then you will see a code like this:
[[File:New conversion step 4.png | center]]
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<code>
<!- Event snippet for Testing conversion page -><br>
<script><br>
gtag('event', 'conversion', {'send_to': 'AW-XXXXXXXXX/YYYYYYYY-YYYYYYYYYYY'});<br>
</script>
</code>
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where XXXXXXXXX is your conversion id(google_conversion_id value) and <br>
YYYYYYYY-YYYYYYYYYYY is conversion label(google_conversion_label value)
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:7. Use these details to add to the corresponding fields of this custom feature settings.
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[[File:Google analytics settings redesigned.png|1200px | center|link=https://help.simplybook.me/images/6/69/Google_analytics_settings_redesigned.png]]
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Useful links:
*[[Cookie Banners: Essentials and Tips for Removal|Cookie Banners: Essentials and Tips for Removal]]
*[[Special:MyLanguage/Analytics tools integration guide|Analytics tools integration guide]]
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