Campaign custom feature: Difference between revisions
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{{#seo: | {{#seo: | ||
|title=Custom Features - SimplyBook.me | |title=Custom Features - SimplyBook.me | ||
|description=Run targeted campaigns to attract new clients and grow your bookings. Start using this marketing feature now! | |||
|titlemode=append | |titlemode=append | ||
|keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, plugins, custom features, additional functionality, campaign, campaigns, mass mailing, push notifications, push messages, informing customers | |keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, plugins, custom features, additional functionality, campaign, campaigns, mass mailing, push notifications, push messages, informing customers | ||
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[[File:Campaign logo.png|100px|left]] The "Campaign" custom feature is an advanced tool designed for implementing mass marketing strategies and customer engagement across diverse communication channels. It enables companies to create and optimize advertising campaigns, delivering messages in a customer-friendly manner. During campaign creation, users can choose from various message types, such as SMS, emails, and push notifications. You can manually select clients, choose all clients at once, or send campaign messages to clients under specific tags using the Tags feature. This flexibility allows you to tailor communication strategies to the specific needs and preferences of your target audience. | [[File:Campaign logo.png|100px|left]] The "Campaign" custom feature is an advanced tool designed for implementing mass marketing strategies and customer engagement across diverse communication channels. It enables companies to create and optimize advertising campaigns, delivering messages in a customer-friendly manner. During campaign creation, users can choose from various message types, such as SMS, emails, and push notifications. You can manually select clients, choose all clients at once, or send campaign messages to clients under specific tags using the Tags feature. This flexibility allows you to tailor communication strategies to the specific needs and preferences of your target audience. | ||
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* Utilize the Tags feature for more targeted communication. | * Utilize the Tags feature for more targeted communication. | ||
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'''Video tutorial''' <p><youtube>BJeo3uWGUxs</youtube></p> | |||
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<span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">'''Please note'''</span> | <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">'''Please note'''</span> | ||
* <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">This feature is exclusively available with paid subscriptions only.</span> | * <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">This feature is exclusively available with paid subscriptions only.</span> | ||
* <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">The [[Client Login custom feature|Client login]] custom feature will be automatically enabled as well.</span> | * <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">The [[Special:MyLanguage/Client Login custom feature|Client login]] custom feature will be automatically enabled as well.</span> | ||
* <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">You need to have SMS credits in order to be able to send SMS notifications.</span> | * <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">You need to have SMS credits in order to be able to send SMS notifications.</span> | ||
* <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">Clients need to be subscribed to receive promotional messages to be able to receive campaign messages</span> | * <span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">Clients need to be subscribed to receive promotional messages to be able to receive campaign messages</span> | ||
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[[File:Client side subscribe option.png|1000px|center|link=https://help.simplybook.me/images/5/5b/Client_side_subscribe_option.png]] | [[File:Client side subscribe option.png|1000px|center|link=https://help.simplybook.me/images/5/5b/Client_side_subscribe_option.png]] | ||
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=How to Set Up and Use:= | =How to Set Up and Use:= | ||
1. Navigate to the Custom Features page -> " | 1. Navigate to the Custom Features page -> "Business enhancements" section and click on the "Enable" button next to Campaigns.<br> | ||
[[File: | [[File:Campaigns enable path redesigned.png|1200px|center|link=https://help.simplybook.me/images/4/42/Campaigns_enable_path_redesigned.png]] | ||
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2. Once enabled, go to Manage // Campaigns to create your first campaign by clicking on the + icon. Create a new campaign template based on your needs. | 2. Once enabled, go to Manage // Campaigns to create your first campaign by clicking on the + icon. Create a new campaign template based on your needs. | ||
[[File:Manage campaigns path.png|1200px|center|link=https://help.simplybook.me/images/ | [[File:Manage campaigns path redesigned.png|1200px|center|link=https://help.simplybook.me/images/8/8e/Manage_campaigns_path_redesigned.png]] | ||
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=Setting up a Campaign:= | =Setting up a Campaign:= | ||
1. Click on "Create new campaign", fill in the Campaign name, select the delivery method, and fill in the template for the chosen delivery method.<br> | 1. Click on "Create new campaign", fill in the Campaign name, select the delivery method, and fill in the template for the chosen delivery method.<br> | ||
You can choose SMS, Email and/or Push notification type.<br> | You can choose SMS, Email and/or Push notification type.<br> | ||
[[File:Create campaign | [[File:Create new campaign form redesigned.png|1200px|center|link=https://help.simplybook.me/images/2/2c/Create_new_campaign_form_redesigned.png]] | ||
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If you want to check SMS delivery status, you can add the following variable to the SMS body: [track_url] If the client opens the link such SMS will be reflected as "Opened" in the campaign statistics.<br> | If you want to check SMS delivery status, you can add the following variable to the SMS body: [track_url] If the client opens the link such SMS will be reflected as "Opened" in the campaign statistics.<br> | ||
Statuses for emails and push notifications are tracked automatically. | Statuses for emails and push notifications are tracked automatically. | ||
[[File: | [[File:Add trackin variable to sms campaings redesigned.png|1000px|center|link=https://help.simplybook.me/images/e/eb/Add_trackin_variable_to_sms_campaings_redesigned.png]] | ||
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2. After clicking the “Save & Close” button, this campaign appears on the left in the list with the status “New”. | 2. After clicking the “Save & Close” button, this campaign appears on the left in the list with the status “New”. | ||
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1. After all preparation is done, click on the " Save & send campaign" button to select the list of clients and send your campaign. | 1. After all preparation is done, click on the " Save & send campaign" button to select the list of clients and send your campaign. | ||
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2. You can manually select clients one by one, use filters, choose all clients at once, or send the campaign message to clients under specific tags if you're using the [[Tags Custom Feature|Tags]] feature. | 2. You can manually select clients one by one, use filters, choose all clients at once, or send the campaign message to clients under specific tags if you're using the [[Special:MyLanguage/Tags Custom Feature|Tags]] feature. | ||
[[File: | [[File:Selecting campaign recipients redesigned.png|1200px|center|link=https://help.simplybook.me/images/9/94/Selecting_campaign_recipients_redesigned.png]] | ||
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=Post-launch Insights:= | =Post-launch Insights:= | ||
After the campaign is launched, you can not edit it anymore (only name can be changed and/or the content of push message page(the one the client sees after clicking on push notification).<br> | After the campaign is launched, you can not edit it anymore (only name can be changed and/or the content of push message page(the one the client sees after clicking on push notification).<br> | ||
If you need to send the similar campaign to your clients please use the “clone” option.<br> | If you need to send the similar campaign to your clients please use the “clone” option.<br> | ||
You can view Campaign statistics on the bottom right of the campaign details. It displays the numbers of sent/not sent SMS, email, and push notifications, as well as how many of them were opened by your clients. | You can view Campaign statistics on the bottom right of the campaign details. It displays the numbers of sent/not sent SMS, email, and push notifications, as well as how many of them were opened by your clients. | ||
[[File:Campaign statistics.png|1000px|center|link=https://help.simplybook.me/images/ | [[File:Campaign statistics example redesigned.png|1000px|center|link=https://help.simplybook.me/images/e/e0/Campaign_statistics_example_redesigned.png]] | ||
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=Campaign Statuses:= | =Campaign Statuses:= | ||
There are different statuses you can receive after launching your campaign: | There are different statuses you can receive after launching your campaign: | ||
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<span style="color:#06adef; padding:5px; border-radius:5px;">New</span> - Campaign created, recipients specified, but campaign not launched<br> | <span style="color:#06adef; padding:5px; border-radius:5px;">New</span> - Campaign created, recipients specified, but campaign not launched<br> | ||
<span style="color:#00d38b; padding:5px; border-radius:5px;">Completed</span> - Campaign launched and ready for viewing statistics <br> | <span style="color:#00d38b; padding:5px; border-radius:5px;">Completed</span> - Campaign launched and ready for viewing statistics <br> | ||
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<span style="color:#FF3259; padding:5px; border-radius:5px;">Declined</span> - Campaign launched but had been declined after system spam check | <span style="color:#FF3259; padding:5px; border-radius:5px;">Declined</span> - Campaign launched but had been declined after system spam check | ||
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