Analytics tools integration guide: Difference between revisions

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|title=Analytics tools integration guide - SimplyBook.me

|titlemode=append

|keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, setup, setup help, support, help content, analytics guide, tracking guide, analytics help, facebook pixel guide, google analytics, facebook pixel, tag manager, google tag manager

''Step 2:'' Follow one of the options below:

''Step 3:'' Add your website URL, enter a stream name, then click '''Create stream'''.

''Step 4:'' You will be presented with the details of your web stream. Copy the measurement ID and then proceed to add it to your [https://SimplyBook.me SimplyBook.me] '''Google Adwords and Analytics''' feature settings.

''Step 5:''  In your [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate '''Google Adwords and Analytics''' in the list, and activate it. Then, paste the ID you saved from the previous step into the '''Main Configuration''' —> '''Google Analytics ID''' field.

If you already have a Google Analytics account but haven't connected a SimplyBook.me Booking Website as a Data Stream, follow these steps to create one.

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1. Click the gear icon in the sidebar navigation.<br>

2. Select '''Data streams'''.<br>

3. Click “Add stream” and select “Web”.<br>

4. Include the website link and name for your data stream. After creating it, you will receive a measurement ID. Copy this ID and proceed to replicate '''Step 4''' from the instructions above.

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In order to see any changes in your analytics account, Google says to wait for 24 hours. On other side you can use real time section to view live data and live events firing on your page.

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<span style="font-size: 24px;">Events</span>

<span style="display: block; width: 80%; background-color:#fef3de; padding:5px; border-radius:5px;">ℹ️ All of these events are tracked both on the booking website as a standalone page and within an iframe widget. We pass a special parameter that links the domain of the website where you've embedded the iframe, enabling the tracking of events for the [SimplyBook.me](http://simplybook.me/) booking page. It's important to note that certain Chrome Extensions, such as ad blockers, can potentially block the proper functioning of your analytics, meaning that users with such extensions installed may have their actions not tracked by Google Analytics.</span>

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=Google Tag Manager=

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Now, your Google Tag Manager is connected to the [https://simplybook.me/ SimplyBook.me] website and ready to be used. You can create new tags, triggers, variables, and build your own analytics tracking logic.

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<span style="font-size: 24px;">Tags</span>

Let's create our first tag and configure it with Google Analytics. Follow the steps below to create a new tag.

Step 2: Configure tag

* Give your tag a name

* Click '''Tag Configuration''' —> select '''Google Tag'''

* In the '''Tag ID''' field, paste your measurement ID from Google Analytics. To find your measurement ID, go to your Google Analytics account —> '''Settings''' —> navigate to '''Data Streams''' and select your previously configured data stream. Then, copy the '''Measurement ID'''.

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Great! You've successfully created a new tag and connected your Google Analytics account with Google Tag Manager. To confirm that everything is functioning correctly, click on '''Preview'''. This action will initiate the '''Google Tag Manager Assistant''' and run your connected website in debug view, showing all configured tags depending on when they trigger. You can also use a separate Chrome Extension called [https://chromewebstore.google.com/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm Tag Assistant Companion]. It runs the tag assistant instantly.

Step 1: Go to [https://www.facebook.com/events_manager2 Meta Events Manager].

Step 3: Enter a name for your pixel and click '''Create pixel'''.

Step 4: Enter the URL of your '''SimplyBook.me''' website. Hit the “Check” button.

Step 6: Select '''Conversions API and Meta pixel''' or '''Meta pixel only''' as your setup option, then proceed by clicking '''Next'''.<br>

If you choose '''Conversions API and Meta pixel''', decide how you want to set up the Conversions API and pixel by selecting from options such as '''Set up with partner integration''', '''Set up with Conversions API Gateway''' or '''Set up manually'''. Follow the onscreen instructions to set up the pixel, Conversions API, and events based on your chosen method.<br>

Step 7: On the next step, simply close the popup window, as SimplyBook.me already has all the necessary code installed on the booking page. You only need to retrieve the "Pixel ID”.

Step 8: Once the '''Data Source''' has been successfully created, go to '''Settings''' and copy the '''Dataset ID'''(Pixel ID). You can also find the Pixel ID on Step 6 above at the bottom of the popup (just digits).

Step 9: Then, head to the [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate the '''Facebook Pixel''' custom feature, activate it, and paste the previously copied '''Pixel ID'''.

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The Meta Pixel has been installed, and you're all set to pass events to Meta analytics. Here's a list of all events that SimplyBook.me sends to analytics along with their descriptions.

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=Useful Tools=