Analytics tools integration guide: Difference between revisions

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{{#seo:
{{#seo:
|title=Analytics tools integration guide - SimplyBook.me
|title=Analytics tools integration guide - SimplyBook.me
|description=Connect analytics tools to track bookings and performance. Use insights to grow your business. Start integrating today!
|titlemode=append
|titlemode=append
|keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, setup, setup help, support, help content, analytics guide, tracking guide, analytics help, facebook pixel guide, google analytics, facebook pixel, tag manager, google tag manager
|keywords=faq, frequently asked questions, booking software, appointment system questions, appointments online, calendar software, booking system, booking calendar, scheduling software, online appointment scheduling, online scheduling, setup, setup help, support, help content, analytics guide, tracking guide, analytics help, facebook pixel guide, google analytics, facebook pixel, tag manager, google tag manager
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''Step 5:''  In your [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate '''Google Adwords and Analytics''' in the list, and activate it. Then, paste the ID you saved from the previous step into the '''Main Configuration''' —> '''Google Analytics ID''' field.
''Step 5:''  In your [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate '''Google Adwords and Analytics''' in the list, and activate it. Then, paste the ID you saved from the previous step into the '''Main Configuration''' —> '''Google Analytics ID''' field.
[[File:Sb analytics settings.png|1200px|link=https://help.simplybook.me/images/c/c7/Sb_analytics_settings.png]]
[[File:Google analytics id path redesigned.png|1200px|link=https://help.simplybook.me/images/9/92/Google_analytics_id_path_redesigned.png]]
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If you already have a Google Analytics account but haven't connected a SimplyBook.me Booking Website as a Data Stream, follow these steps to create one.
If you already have a Google Analytics account but haven't connected a SimplyBook.me Booking Website as a Data Stream, follow these steps to create one.
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In order to see any changes in your analytics account, Google says to wait for 24 hours. On other side you can use real time section to view live data and live events firing on your page.
In order to see any changes in your analytics account, Google says to wait for 24 hours. On other side you can use real time section to view live data and live events firing on your page.
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<span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">'''Please note!''' For the Google Analytics verification you need to either accept cookies in the cookie banner on the booking website/widget or disable it for widget in Settings//Main configuration in your SimplyBook.me account.</span>
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<span style="font-size: 24px;">Events</span>
<span style="font-size: 24px;">Events</span>
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=Google Tag Manager=
=Google Tag Manager=


Step 1: Go to [https://tagmanager.google.com/ tagmanager.google.com] and register using the identical Google account you employed for Google Analytics.
Step 1: Go to [https://tagmanager.google.com/ tagmanager.google.com] and register using the identical Google account you employed for Google Analytics.<br>
Step 2: Once you've logged in, select the '''Create Account'''.<br>
Step 2: Once you've logged in, select the '''Create Account'''.<br>
[[File:Create account tag manager.png|1200px|link=https://help.simplybook.me/images/e/ef/Create_account_tag_manager.png]]
[[File:Create account tag manager.png|1200px|link=https://help.simplybook.me/images/e/ef/Create_account_tag_manager.png]]
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Step 5: In your [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate '''Google Tag Manager''' in the list, and activate it. Then, paste the ID you saved from the previous step into the '''Container Identifier''' field.<br>
Step 5: In your [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate '''Google Tag Manager''' in the list, and activate it. Then, paste the ID you saved from the previous step into the '''Container Identifier''' field.<br>
[[File:Paste id to simplybook side.png|1200px|link=https://help.simplybook.me/images/e/e6/Paste_id_to_simplybook_side.png]]
[[File:Tag manager container identifier redesigned.png|1200px|link=https://help.simplybook.me/images/9/95/Tag_manager_container_identifier_redesigned.png]]
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Now, your Google Tag Manager is connected to the [https://simplybook.me/ SimplyBook.me] website and ready to be used. You can create new tags, triggers, variables, and build your own analytics tracking logic.
Now, your Google Tag Manager is connected to the [https://simplybook.me/ SimplyBook.me] website and ready to be used. You can create new tags, triggers, variables, and build your own analytics tracking logic.
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<span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">'''Please note!''' For the GTM verification you need to either accept cookies in the cookie banner on the booking website/widget or disable it for widget in Settings//Main configuration in your SimplyBook.me account.</span>
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<span style="font-size: 24px;">Tags</span>
<span style="font-size: 24px;">Tags</span>
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Step 9: Then, head to the [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate the '''Facebook Pixel''' custom feature, activate it, and paste the previously copied '''Pixel ID'''.
Step 9: Then, head to the [https://simplybook.me/ SimplyBook.me] admin interface, access '''Custom Features''', locate the '''Facebook Pixel''' custom feature, activate it, and paste the previously copied '''Pixel ID'''.
[[File:Paste pixel id to simplybook admin.png|1200px|center|link=https://help.simplybook.me/images/d/d3/Paste_pixel_id_to_simplybook_admin.png]]
[[File:Facebook pixel id path redesigned.png|1200px|center|link=https://help.simplybook.me/images/6/6b/Facebook_pixel_id_path_redesigned.png]]
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<span style="background-color:#ffe9e9; padding:5px; border-radius:5px;">'''Please note!''' For the Facebook Pixel verification you need to either accept cookies in the cookie banner on the booking website/widget or disable it for widget in Settings//Main configuration in your SimplyBook.me account.</span>
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The Meta Pixel has been installed, and you're all set to pass events to Meta analytics. Here's a list of all events that SimplyBook.me sends to analytics along with their descriptions.
The Meta Pixel has been installed, and you're all set to pass events to Meta analytics. Here's a list of all events that SimplyBook.me sends to analytics along with their descriptions.
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=Useful Tools=
=Useful Tools=